anthony galvin
UK users like polished Chrome
This post originally appeared on the R/GA tech blog 3 August 2011
This week has seen the news that in the UK, Google Chrome has overtaken Mozilla FireFox to become the second most popular browser. According to data aggregated by StatCounter (a provider of website tracking software), Chrome now has 22.1% of the UK browser market, pushing it past FireFox’s 22.0% market share. Internet Explorer continues to dominate with 46% of UK users still using some version of IE.
Measuring UK browser percentages is not an exact science. Whilst StatCounter usage is widespread, it is by no means the only web tracking software available. This combined with the difficulty in identifying the geographic location of all site visitors means that despite the impression of precision, this data should be regarded as indicative. What is interesting here is the trend and also the reasons ascribed to the growth of Chrome usage in the UK.
Google clearly see speed as a key element in the rapid growth in Chrome usage. Google engineer Lars Bak has been quoted as saying “Speed is a fundamental part of it, but it’s also about the minimal design and the way it handles security”. But the success isn’t only about technical excellence and improving developer tools. A growing suite of cloud based business applications is driving adoption of Chrome by UK businesses. Unusually for a Google product, in the UK Chrome has also been supported by an extensive outdoor advertising campaign.
Whilst Chrome isn’t universally popular, it’s speed and innovative use of caching, has given it, and Google a place on many people’s desktop. With Google alsogrowing rapidly in the mobile market with it’s phone operating system, Android, and making a play at the hardware market with it’s new Chromebook, it would be difficult to see the rapid growth of Chrome slowing any time soon.
2011-08-13 23:20:19 GMT permalink
At Lords.
Once in a while there’s something special about taking some time out just for yourself and settling down for an afternoon at Lords. Thanks to everyone who came down for making it a great day out.
2011-08-01 09:38:52 GMT permalink
Nature or nurture.
2011-07-24 22:00:00 GMT permalink
Deco on Bastwick Street, EC1
2011-05-27 13:36:00 GMT permalink
Clouds over the flower meadow. This afternoon Emma spotted that there was a field between Stewkley, Drayton Parslow and Hollingdon that was marked with a pinky yellow border on the OS map. Access rights, it said. So we went to have a look.
It’s a pretty field, uncultivated, sitting on it’s own a little way from the three villages nearby. It’s certainly not a common and I’m not sure why it’s been designated as ‘public access land’, but it’s very peaceful and I’m glad it’s there.
2011-05-22 19:03:00 GMT permalink
The view from the commute, yesterday evening, somewhere between Soulbury and Stewkley.
2011-04-27 19:53:00 GMT permalink
lego dogs
2011-04-24 18:30:10 GMT permalink
Frosty
2011-04-19 21:46:00 GMT permalink
Not much snow in the Alps. Col de Joux Plane, April 2011.
2011-04-19 21:45:00 GMT permalink
Happy Eater, Violet demolishing some cheese on toast
2011-03-06 21:23:32 GMT permalink
“This wall is the entire property of the county of Middlesex”.
I’m intrigued by this sign and it’s slightly clumsy language. It’s on a wall on a tiny side street near ‘the office’. I’m not sure what circumstances required this sign to be created.
2011-02-07 14:23:00 GMT permalink